How is AI transforming the creative industries? What remains human, what becomes automated – and what does this mean for design, brand management and communication? Roxana Razaghi (Online Marketing) from »Madison Werbeagentur« invites you to a hands-on exchange on the opportunities and challenges AI poses for design and marketing.

Insight – Exchange – Application

A 20-minute talk with multimedia presentation will be followed by a 60-minute open discussion. Topics include:

• The impact of AI on design processes and brand identity
• Efficient use of AI in strategy, research and implementation
• Time savings vs. creative standards
• Sustainability and CO₂ consumption of AI systems

Get Involved & Take Something Home

During the workshop, creative posters will be designed together with the participants – to take home as giveaways.

No registration required.