Whether optical aids or wool vests – »IN OPTIK« and »AUTwool« prove that good design begins with proximity, quality, and a focus on the essentials.

Seeing in Style – IN OPTIK at Kaiser-Josef-Platz

For over 30 years, »IN OPTIK« has been a trusted name in Graz for precise eyewear fittings and design tailored to the individual. This family-run business stands for personal service, skilled craftsmanship from its in-house workshop, and a curated selection of international brands. Alongside classics like »Chanel« and »Ray-Ban«, »IN OPTIK« also champions individuality: with its own label »IO Color«, glasses can be colour-customised to suit your mood – for anyone who wants to see in style.

Wool as a Statement – AUTwool and the Vest without Plastic

»AUTwool« approaches design from the fibre up: the sleeveless wool vest launched in 2024 is made entirely from Austrian virgin wool – with no synthetic additives and processed fully within the region. What makes it special: fabric and cut were developed in tandem, allowing the vest to reflect the natural properties of the material – robust, weather-resistant, and durable. »AUTwool« sees itself as a platform for textile awareness: their website documents the entire production process and shows how local wool is gaining value once again.

Meet the Designer

As part of the design tours »Kick-off Tour (English)« (10 May 2025, from 12.30) and »Beautiful Things« (17 May 2025, from 11.00), Gabriele Brandhuber from AUTwool will be present at the Graz-based master optician »IN OPTIK«. Take the opportunity to meet the initiator of the project in person.